Stacks, D. W., Salwen, M. B., & Eichhorn, K. C. (Eds.). (2019). An Integrated Approach to Communication Theory and Research (3rd ed.). New York, NY: Routledge. doi: https://doi.org/10.4324/9780203710753
In this article, authors Don W. Stacks, Michael B. Salwen, and Kristen C. Eichhorn dive deep into the reasons how and why people use technology to communicate and spread awareness of certain topics. More specifically, they talk about subjects like the agenda setting role of the news media and advertising with digital media. In chapter eight they discuss the significance of the role of social media in the news and how it has a huge impact on how people think about certain issues. In chapter fifteen they discuss the various components of digital advertising and how they are more likely to influence people versus traditional media. For example, they mention how digital advertising is more interactive, which makes the viewer more likely to interact with the product being sold (in this case political advertising on social media). Thus making them more likely to buy the product.
Toews, D. (2018). Social Life and Political Life in the Era of Digital Media (1st ed.). London, UK: Routledge. doi: https://doi.org/10.4324/9781315278698
In Social Life and Political Life in the Era of Digital Media, author David Toews discusses the good and bad effects social media can have on us. For example, he mentions that social media can be good because it promotes human curiosity and sociability. However, he also mentions that it can be bad because the increasing complexity of social media can lead to new types of conflicts, such as the more likely possibility of demagoguery. In chapter eight Toews talks about “political life in the era of social life”. He mentions that everyone “is a subject of modern media” and everyone has to deal with the inconveniences of the modern worlds social life.
Leiss, W., Kline, S., Jhally, S., Botterill, J., & Asquith, K. (2018). Social Communication in Advertising (4th ed.). New York, NY: Routledge. doi: https://doi.org/10.4324/9781315106021
In Social Communication in Advertising, authors William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, and Kyle Asquith discuss the history of advertising and how it has been used to shape the society we see today. More recently they have added a twelfth chapter which is about the rise of the internet and how big brand companies (like Google, Facebook, etc.) use their platform to influence the thoughts and ideas of their users. They talk about the idea of “microtargeting” which is the idea that people (in this case politicians) can specifically target certain audiences in order to further one’s agenda. They also mention that there is a blurred line between what is content and what is advertising.
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